ECONOMICS, MANAGEMENT AND ORGANIZATION OF CONSTRUCTION PROCESSES

ROLE OF CORPORATE CULTURE IN OCCUPATIONAL GUIDANCE AND ADAPTATION OF EMPLOYEES IN THE PRESENT-DAY ECONOMIC ENVIRONMENT

Vestnik MGSU 5/2013
  • Sladkova Elena Aleksandrovna - Bratsk State University (BrSU) Senior Lecturer, Department of Economics and Management; +7 (3953) 33-39-87, Bratsk State University (BrSU), 40 Makarenko St., Bratsk, 665709, Russian Federation; This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
  • Kobzova Anna Viktorovna - Bratsk State University (BrSU) Senior Lecturer, Department of Economics and Management; +7 (3953) 33-39-87., Bratsk State University (BrSU), 40 Makarenko St., Bratsk, 665709, Russian Federation.

Pages 185-192

Research into the corporate culture, identification of its role in the occupational guidance and adaptation of employees are truly significant in the present-day economic envi- ronment. The essence of the corporate culture is identified in the process of its practical implementation, whereas its adaptation function is an essential constituent of the process, as it allows new employees to understand and accept the priorities of an enterprise.The term “occupational guidance and adaptation” is analyzed in the article. It is an integrated conception associated with professional self-determination of a person choosing his or her career that represents a balance of his or her inclinations and the needs of the labour market.The following problem constituents were identified by the Russian researchers: the majority of employees of construction companies have no professional degrees; they do not pursue any personal goals associated with their work in the building industry; their career guidance is very inefficient; the rate of corporate loyalty is very low; employees do not strive for corporate success and disregard the corporate culture.The authors have developed an occupational guidance/adaptation model in the context of the present-day corporate culture. It contemplates incorporation of specialized departments in organizations, teambuilding actions and psychological support of new employees to be backed by occupational guidance seminars based on professional testing methods. Surveying and testing findings will help to identify the optimal conditions for the adaptation of new employees and to adequately assess the quality of their work.The model developed by the authors will contribute to reduction of the skilled personnel turnover, improve the efficiency of the employee’s adaptation and work performance and reduce the adaptation period.Thus, corporate culture plays a significant role in the process of occupational guid- ance and adaptation, as it helps both sides of the process to balance the expectations of employees and executives. As a result, it improves overall corporate efficiency.

DOI: 10.22227/1997-0935.2013.5.185-192

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